The impact of weather on search demand and retail performance

When weather expectations don’t match reality, it can mean a large loss in revenue for some retailers.

Changes in weather

In recent years, we’ve seen some strange and unseasonable weather in the UK.

Using Met Office data to compare temperature difference year on year, we show how this can affect online consumer behaviour and overall search trends.

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The broader impact

  • What impact do significant weather changes have on a brand’s online revenue?
  • What insights can be gained from historical weather data?
  • How can businesses use this data to inform their future strategy?

All of the data featured in this report is taken from Pi Market Intelligence.

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Market Performance Reports

Weather impact

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Market Performance Reports

Weather impact

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