Podcast | Elevate Search: The power of price data and search with Weldon Whitener
Emily Hogarth, 11 Feb 2019
The power of price data and search intelligence
This month, special guest Weldon Whitener, ex-Head of Pricing at Amazon, joins us to discuss the intelligence gap between visibility and price when trying to improve conversion rates in a competitive online space.
- How pricing strategies have been built in the past, and why this is changing
- How brands can use pricing data and search data in tandem to enhance their pricing strategies
- How brands can save time and scale their pricing strategies
- Weldon’s expert opinion on creating a competitive online pricing strategy
Weldon W. Whitener, PhD has spent nearly a decade helping companies drive actionable insight from data. Starting his career at BCG, Weldon next held the position of Head of Pricing for Amazon, UK before joining Pricesearcher as its Chief Analytics Officer. Weldon’s mantra is to always put the customer first & knows from experience that having the right pricing strategy is a key factor in achieving aspiration.
If you’d like further insight into how search can aid pricing strategies, don’t hesitate to get in touch.
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