Weather and retail demand online

In this report, we explore the impact of weather conditions on online retail sales and demand.

Download report

How weather affects retail sales and demand online

When weather expectations don’t match reality, it can mean a large loss in revenue for some retailers who rely on seasonality.

In recent years, we’ve seen some strange and unseasonable weather in the UK. Using Met Office data to compare temperature difference year on year, we show how this can affect online consumer behaviour and overall search trends.

Download report

In this report you’ll discover:

  • The impact of significant weather changes on online retail revenue
  • The ‘Double anomaly’ effect of weather on search demand
  • How to plan future strategy to offset the impact of weather anomalies
  • How to manage expectations

All of the data featured in this report is taken from Pi Market Intelligence.

Laura Fowler

Editor, CNTraveller.com,

Publishing | B2C | Global

As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic

Download reportGet your bespoke report

See the latest from Pi...

Leaderboard

Sportsbook report

Who dominated in Google UK for Sportsbook Gambling in the current quarter?

Leaderboard

Fashion report

Who is the biggest Fashion Retailer in Google UK for the current quarter?

Leaderboard

Electrical report

Who dominates in Google UK for Electrical Retail in the current quarter?

Leaderboard

Homeware report

Who dominates in Google UK for Homeware in the current quarter?

Want more sector insight?

View more market anaysis reports