Weather and retail demand online

In this report, we explore the impact of weather conditions on online retail sales and demand.

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How weather affects retail sales and demand online

When weather expectations don’t match reality, it can mean a large loss in revenue for some retailers who rely on seasonality.

In recent years, we’ve seen some strange and unseasonable weather in the UK. Using Met Office data to compare temperature difference year on year, we show how this can affect online consumer behaviour and overall search trends.

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In this report you’ll discover:

  • The impact of significant weather changes on online retail revenue
  • The ‘Double anomaly’ effect of weather on search demand
  • How to plan future strategy to offset the impact of weather anomalies
  • How to manage expectations

All of the data featured in this report is taken from Pi Market Intelligence.

Laura Fowler


Publishing | B2C | Global

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