Weather and retail demand online

In this report, we explore the impact of weather conditions on online retail sales and demand.

Download reportDemo

How weather affects retail sales and demand online

When weather expectations don’t match reality, it can mean a large loss in revenue for some retailers who rely on seasonality.

In recent years, we’ve seen some strange and unseasonable weather in the UK. Using Met Office data to compare temperature difference year on year, we show how this can affect online consumer behaviour and overall search trends

Download report

In this report you’ll discover:

  • The impact of significant weather changes on online retail revenue
  • The ‘Double anomaly’ effect of weather on search demand
  • How to plan future strategy to offset the impact of weather anomalies
  • How to manage expectations

All of the data featured in this report is taken from Pi Market Intelligence.

Laura Fowler

Editor, CNTraveller.com,

Publishing | B2C | Global

As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic

Download report Get a demo

See the latest from Pi...

Leaderboards

Market leaders

Who is the market leader in your industry?

Report

Black Friday 2019

How can you build a Black Friday strategy that works every year?

Report

Fashion retailers

Which fashion retailers are most in demand on Google UK?

Report

Challenger banks

Are challenger banks a threat to traditional banks?