In this report, we explore the impact of weather conditions on online retail sales and demand.
In recent years, we’ve seen some strange and unseasonable weather in the UK. Using Met Office data to compare temperature difference year on year, we show how this can affect online consumer behaviour and overall search trends.
All of the data featured in this report is taken from Pi Market Intelligence.
As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic
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