Pi Market Intelligence

The bigger picture

  • Pi Market Intelligence - Share of voice
  • Pi Market Intelligence - Organic market value
  • Pi Market Intelligence - Estimated revenue opportunity
  • Discover new players beyond your radar, and their performance breakdown across key search themes.

  • Identify search behaviour, year-on-year commercial growth, and trends across key search categories to fuel business-wide strategic planning.

  • Visualize any given sites’ search theme revenue performance against its market potential, to identify areas of greatest commercial opportunity.

The bigger picture

Organic search trend data is the single most insightful source of customer intent there is.

At Pi, we aggregate vast amounts of this data to help you dictate strategy in areas of the business beyond just search.

Pi Datametrics’ Market Intelligence platform analyzes customer intent across your entire market landscape, enabling you to:

  • Focus strategy on your most relevant and valuable content
  • Measure your share of voice across this content or industry vertical
  • Understand the competitor breakdown of your market
  • Forecast for repeat YOY market trends
  • React to spontaneous demand
  • Devise long-term, integrated strategies


The scope of the data we collect across Pi Market Intelligence gives you an unparalleled opportunity to understand how your audience, in their thousands, are discovering your brand.

Knowing this past interest, consideration and sentiment is invaluable for future-planning. PiMI takes this to the next level, assigning a proprietary Organic Value Score to each individual search term aggregated, to reveal the content with the most opportunity and potential.


PiMi’s value-focus allows you to differentiate important intent patterns, such as research and conversion phases, to inform strategy within multiple different departments across the business.


When it comes to getting a bigger picture overview of your market – whether benchmarking competition, looking for reseller opportunities or discovering advertising partnerships – there is no better source of intelligence.


Book your demo of Pi Market Intelligence today

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