Pi’s Organic Value Score is a proprietary equation that our data scientists have developed to help businesses assign value to visibility.
The Organic Value Score significantly demystifies the value of organic search and its contribution to bottom line profits.
We all know that search volume isn’t the only indicating factor of search term value.
We also know that looking at content in isolation can often be an inefficient way of monitoring performance.
The Organic Value Score’s data inputs include, but are not limited to:
… across groups of search terms. This enables digital teams to assign individual value to visibility.
This business intelligence formula highlights the importance for investment in
It empowers digital teams to communicate value to multiple stakeholders within the business – including those without explicit technical SEO knowledge.