SEO and PR: Edelman answer patient problems using search intent
On October 10th, Steven Yuan, Executive VP of Commercial Innovation at Edelman, joined me to discuss the power of search intent, and the merits of combining SEO and PR, focussing on three distinct case studies in the Healthcare sector.
Edelman, the world’s largest PR agency, harnessed search intent via Pi, and enabled their clients to answer real patient problems, with insight driven solutions.
Using SEO and PR to reveal unique customer insights
During the webinar Steve and I covered:
- Quantifying questions ‘People Also Ask’ Google as a unique way
to gain patient insights
- Augmenting earned media plans with patient driven search intent
- Finding a ‘Sweet spot’ between two different brands