Jon Earnshaw is joined by Rachel Pearson, Digital Marketing Manager at search intelligence agency Site Visibility, to discuss how to overtake new competition brought about by the pandemic, with clever and creative keyword research.
This process doesn’t have to be laborious or another box to check! Keyword insight is invaluable to understanding your customer and making your business a success.
Watch the video to find out:
– How keyword research needs to change now
– Who needs keyword/search data?
– Tips on creating internal processes for running keyword research and the tools for building processes that are out there
– Focusing on video and creative media – Keyword Research shouldn’t just relate to copy/text and as Marketers, we need to look beyond just words.
Download our search demand report for more Covid-19 trends.