Share of voice retail home market

Shoppers are increasingly using digital channels to research and purchase ‘Retail: home’ products.

In this report, we reveal the most organically valuable ‘Retail: Home’ search themes, YOY trends and who has the largest share of voice across the entire market.

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‘Retail: Home’: The digital opportunity

  • The UK home furnishings market is one of the fastest-growing segments in ecommerce
  • It was worth £16.4bn in 2015
  • This market is estimated to grow by £5bn by 2017 to reach £16.9bn
  • By 2020, this market is estimated to be worth £17.3bn

Organic presence

Being visible for your most relevant and organically valuable terms enables you to capture the custom that’s most likely to convert. When you drop out of the conversion zone in organic search, are you considering the impact that can have on your in-store sales?

All of the data featured in this report is taken from Pi’s Market Intelligence Platform.

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"As a result of Pi Datametrics' market performance report, we created a targeted landing page – and, less than an hour after publishing, it’s already bringing in massive amounts of traffic from Flipboard alone! Thank you so much for the brilliant insight and recommendation." Laura Fowler Editor

Market Performance Reports

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