Share of voice across the US and UK insurance market
The insurance sector is one of the most competitive online marketplaces, with…
- Comparison sites
- High street banks
- Insurance brokers
- Content sites
…all competing for the top spot on Google.
The value of organic search in finance
According to research by Google, consumers view 11.7 sources of content online before purchasing insurance.
Positioning organically for the right terms can encourage higher converting traffic and ROI.
In this report, we reveal the most valuable insurance search themes, YOY search trends, the players with the highest share of voice and show you how to achieve an ‘Always on’ approach to content curation.
To read more download the full US or UK insurance report below:
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