Global automotive share of voice report

The background

  • Car production increased by 56% between 2009 – 2017 globally.
  • China has grown in recent years to become the forerunner in car production.

Continued growth

  • The automotive industry is continuing to grow globally.
  • Is brand content optimised to benefit from this growth? As interest in electric cars increases, are petrol fuelled models doing enough to pull consumer focus?

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Questions addressed in this report

  • What are the most valuable search terms?
  • Which countries are searched the most?
  • Which publications, comparison sites and classifieds have the highest share of voice across global search themes?
  • Which brand is searched the most?

All of the data featured in this report is taken from PiĀ Market Intelligence.

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Global Automotive report

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Global Automotive report

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