Sport event gambling is ever growing, and the UK online gambling market is set to surpass the £4bn mark in 2016*.
Betting on the most famous horse racing event ‘The Grand National’ was estimated to exceed £150m in 2016.
Using Pi Datametrics share of voice report, we have outlined the 10 most valuable ‘Generic sport event’ gambling search terms.
Based on our analysis, ‘Online betting’ is the most valuable search term.
To read more download the full gambling report: