Christmas food and beverage trends

In this report we explore the growing trends in alcohol and vegetarian products at Christmas.

Christmas food and beverage trends

Christmas is a time for over-indulgence, and no more so than in the food and drink department.

We have explored consistent upward YoY trend growth in this space; specifically across two search categories: ‘Alcoholic drinks’ and ‘Vegetarian, vegan and gluten free’.

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In this report you’ll discover:

  • The top performers across each search category
  • Search volume trends over time
  • Top ‘Alcohol’ beverage searches (2017)
  • The most searched supermarket brands (2017)
  • Forecasts for 2018

All of the data featured in this report is taken from Pi Market Intelligence.

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