Share of voice US airlines market report

The digital opportunity: The whole industry is seeing growth

  • By 2019 an estimated 69% of people will use a digital device to book a trip.
  • By 2020, North America digital travel sales are predicted to top $225 billion.
  • Overall, digital travel sales are predicted to grow 65% globally, 2015 – 2020.
  • By 2020, worldwide digital travel sales are predicted to exceed $817 billion.

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Takeaways from the report

  • The top 3 players own a mammoth 57% of the entire ‘Flights’ market
  • The ‘Flights’ market has seen 39% search volume growth 2016 – 2017
  • Two groups completely dominate the ‘Flights’ market, taking a 59% share of market with their combined assets
  • All sites beyond the top 20 only have a 7.7% share of market between them

  • Travel: Flights - US share of voice - Pi Datametrics

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