Share of voice across the UK financial services market

Takeaways from the report:

  • ‘Credit, loans and mortgages’ is the most valuable search category
  • The top 3 players own 30% of the market
  • ‘Car insurance’ is the most valuable search term
  • 504 million financial services searches were conducted in 2016
  • Moneysupermarket has double the share of voice of even its closest competitor

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Use this insight to fuel your digital strategy:

  • Forecast for repeat trends
  • React to spontaneous trends
  • Focus strategy on the most valuable content
  • Discover your closest competitors
  • Identify underexplored opportunities

  • Financial services market share of voice

Download the full report

Download the full report here
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