6 steps to a successful Black Friday content strategy

The Background

With £1.4bn spent online in the UK last Black Friday, there is more retail opportunity than any other time of year to be had on this single day.

6 steps to success

We’ve identified 6 steps to creating a digital content strategy for Black Friday success, looking at the most valuable terms, who best to partner with and the importance of longevity.

The search opportunity

In this report, we answer these questions:

  • What is the Black Friday opportunity?
  • Where should retailers focus their efforts this Black Friday?
  • How can retailers plan a successful Black Friday strategy?

All of the data featured in this report is taken from Pi Market Intelligence.


Market Performance Reports

Black Friday

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Market Performance Reports

Black Friday

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