Black Friday 2016 report and statistics

Black Friday is undoubtedly a brilliant retail opportunity, but it’s important to apply your own business intelligence to your data when looking to build a commercially viable Black Friday strategy.

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Black Friday long-termism – The PIPR Strategy

Using search trend data, we have generated a formula which you can use to inform your long-term, seasonal strategies.

  • Plan early
  • Influence at the right time
  • Peak at the right time
  • Repeat – utilise last year’s page

To read more download the full report:

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