The ‘Back to school’ period presents a great opportunity for retailers to capitalize on; It happens without fail every year, there’s always demand, and there’s proven like-for-like growth in online search and sales in this area – a theme which is set to continue this year. UK consumers were forecasted to spend £1.45bn on ‘Back to school’ in 2015.
Using Pi Datametrics Gamma report we have outlined the most valuable ‘Back to school’ search terms. To do this we took into account:
Search Volume x Competition Value x CPC Bid.
By our analysis ‘School shoes’ is the most valuable search term.