Stolen content: Pi vs Econsultancy

We’ve analysed the effects of stolen content on performance through in-depth testing.

Pi Datametrics facilitates the tracking and curation of this increasingly prominent search issue.

Search term: how scalable is PPC?
Search engine: Google UK
Date range: 17 July 2015 – 18 Aug 2015


What do we mean by stolen content?

You spend time and money researching, writing and publishing a piece of original content, then someone comes along and nabs it for their site. Surely Google should step in to sort this issue out? Well, unfortunately, it doesn’t, and as a result we are increasingly seeing examples of content thieves prospering in the SERPs.

Econsultancy vs Pi Datametrics

In the example above we pinched an article from the popular digital marketing publication Econsultancy (with permission, of course), in order to test how Google deals with stolen content.

As we can see, both sites continuously swap positions in Google UK, so it’s anyone’s guess which one will rank on any given day. In the eyes of Google, the sites are one and the same due to their duplicate copy, and so the page with the stolen content often succeeds in superseding the original.

In fact, we’ve proven that sites with stolen content can actually go on to outperform original content in Google, as we can see in the example above when Pi (Yellow) overtakes Econsultancy (Pink) completely. So how can you prevent your content from being stolen?

How Pi can help

No other enterprise SEO platform shows the impact of stolen content like Pi Datametrics does. That’s because, with Pi, you can track performance and competitors on a daily basis, and can subsequently identify and cure any suspicious flux as soon as it occurs.

If you think your site has been affected by stolen content, book a demo to find out how Pi can help.


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Stolen content
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