We’ve had a look at what happens when family sites conflict with each other.
Two UK banks are suffering from severe fluctuation in Google UK, due to duplicate theming.
Search term: Business banking
Search engine: Google UK
Date range: 20 May 2015 – 12 Jan 2015
Semantic flux occurs when Google fails to differentiate between two or more interrelated sites, due to duplicate theming. Google registers their similar content and pits them against each other; treating them ostensibly as the same domain and giving positions to just one at a time. Family owned assets or resellers who use duplicate content are typically victims of semantic flux. We have seen semantic flux between many big name family brands.
Semantic flux often occurs within international markets, between TLDs. Content can be duplicated across same language TLDs to lower costs and save time. As a result, international domains end up conflicting in the SERPs.
Both UK banks are owned by the same company, and share almost identical homepages. Due to this duplicate theming and content, they continuously swap positions in Google UK, so it’s anyone’s guess which one will rank on any given day. In the eyes of Google, both sites are one and the same.
No other SEO platform shows the impact of semantic flux like Pi Datametrics does, due to its ability to track performance on a daily basis. If you think your site has been affected by semantic flux, book a demo to find out how Pi can help.