Recruitment online: Indeed dominate the market

Emily Hogarth, 16 Apr 2019

As a recruiter, you’re probably used to dealing with people who are frustrated with the job hunt. They’re looking to you to introduce them to a new opportunity or simply save them from the ‘perfect job’ turned hellscape they inhabit everyday, in the most painless way possible.

But what jobs are people searching for most online? Which sites are already dominating this space?  We took a look…

Indeed have increased 393% in organic visibility

Using our Market Intelligence tool we looked at share of voice over time for job searches.

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Indeed have seen huge growth, completely breaking away from its competitor sites, increasing by 393% from March 2017 to March 2019!

Reed ended 2016 neck and neck with Indeed and even saw some impressive increase in 2017, but were unable to sustain that growth and declined in the first months of 2018.

It seems that Indeed currently have an online monopoly – can search data be used to rival their success?

Sales and Care roles are the most searched

The below chart reveals search volume for Job Type categories.

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It’s unsurprising that each January searches for each job type peaks – the new year encouraging people to finally go after that dream job.

There are also smaller peaks each September, presumably because the beginning of the new school year mimics the same renewal feeling ignited in us each January.

The most searched job types online are Sales and Care roles, although searches for Sales roles has been steadily declining over the last three years.

The South East has the highest job demand

Where are people looking to work in the UK regionally?

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Whether its people already living there or those looking to move down south, the South East job market is in high demand with the largest search volume.

This is followed by the North West and the East Midlands – London is way down in 6th place for search volume. However, this isn’t that strange as these regions may have a number of big cities within their borders that can easily rival London’s professional allure.

Having this insight into what jobs the public is searching for online is invaluable for recruitment sites – ensuring they are optimised for the most popular searches and are serving the correct content at the right time of year to perform well online and ultimately win custom.

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Posted in Sector insights