Podcast | Moral marketing with search and social data
Emily Hogarth, 14 Mar 2019
Moral marketing with search and social data
In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We’re also joined by Gemma Joyce from Brandwatch sharing her expertise on social data.
- What is a legislative brand?
- Why brands are becoming more socially responsible
- The importance of tracking your campaign
- Using search and social in tandem to research, execute and review your campaign
Read more about integrated data here.
Want to be a guest on the Elevate Search podcast?
If you’ve got a search intelligence topic you think Elevate Search listeners may be interested in, please get in touch!