Pi’s Market Leaders: Fashion US
Nicole Tuffin, 3 Aug 2018
The next in our series of Pi Market Leaders is US fashion. This is the largest market in the world, valued at roughly $292 billion in 2016 with predicted growth. Such great wealth in this market means huge opportunity for businesses and major revenue potential.
Who are the leaders of the US Fashion market?
Looking at the landscape for this market, it’s clear to see that Macys.com is well ahead of the competition, with a 13.5% share of market – almost 6% greater than Forever 21 in second position.
From deeper analysis into the separate categories: womenswear, menswear and non-gender specific, it becomes even clearer how Macy’s is the forerunner, dominating each individual category.
Together, the top 3 performing sites: Macy’s, Forever21 and Nordstrom, represent roughly a 26% share of voice across the fashion market.
Despite being in close competition at the beginning of the quarter, Forever21 pulled ahead, replacing Nordstrom in second position holder.
Charlotte Russe impressively managed to climb four places, to finish in the top 5, while marketplace Amazon successfully retained its 5th position.
Surprisingly, only one site (Pacsun.com) performs better for menswear than womenswear, whilst five of the top 20 don’t perform for menswear at all. This suggests menswear is likely to be significantly less valuable than women’s in the US.
What is the search value of separate fashion categories?
Using Pi Market Intelligence platform, we trended our Organic Value Score over time to give a strong indication of the commercial value of individual fashion categories. As expected, the worth of womenswear is enormous, especially when compared with other categories.
Since the previous quarter, the value of womenswear soared upwards, reaching a huge peak of 91k; even higher than that seen in 2017.
Womenswear is significantly more valuable than menswear and non-gender specific. In fact, in Q2 its Organic Value was almost double that of menswear and non-gender specific combined.
During Q2 the value of non-gender specific fashion declined, however it remained noticeably more valuable than menswear, which remained fairly consistent.
Both categories appear to reach their peak value during the final quarter each year, whereas in comparison with data from the last four years, womenswear seems to reach its peak value in Q2 each year.