Many businesses view PPC and SEO as separate disciplines, and organise them as such: creating disconnected internal teams and agencies that fight over last-click conversions.
At Pi, we champion a holistic approach to search, and help you to dominate the largest amount of real estate in the search engines, in the most commercially efficient way.
A comprehensive blended attribution strategy will allow you to:
It’s no secret that search engine rankings are highly volatile and sensitive to change.
Your website could lose vital search presence overnight off the back of an algorithm update or site migration, if a contingency plan isn’t set in place.
As one of your most critical assets, your website needs to stay forever visible to ensure consistent traffic and conversions.
We work with you to establish a foolproof blended attribution strategy, whereby a tactical PPC bid will be immediately actioned if your site should fall out of the organic conversion zone for a high value search term.
“Pi Datametrics has provided Virgin Active with invaluable insight into Google keyword positioning and movement of those keywords over time. This has been a key tool in driving alignment between PPC and SEO; encouraging a more holistic search strategy.”
Anne Tulloch Virgin Active