Travel Leaderboard

Who dominated in Google UK for Travel in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

10%

1st place

tui.co.uk | 10% SoV

5%

2nd place

lastminute.com | 5% SoV

5%

3rd place

travelsupermarket.com | 5% SoV

Travel UK | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 tui.co.uk
2 lastminute.com
3 travelsupermarket.com
4 onthebeach.co.uk
5 skyscanner.net
6 loveholidays.com
7 jet2holidays.com
8 virginholidays.co.uk
9 expedia.co.uk
10 firstchoice.co.uk
11 britishairways.com
12 cheapflights.co.uk
13 travelrepublic.co.uk
14 kayak.co.uk
15 emiratesholidays.com
16 easyjet.com
17 www.gov.uk
18 kuoni.co.uk
19 teletextholidays.co.uk
20 wowcher.co.uk

Travel trends report

Download the report to discover:

  • Travel search landscape
  • Most searched and top growing terms
  • Questions asked
  • SERP landscape

 

Download here

Travel trends report

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Data analysed in the Leaderboard:

  • Sector

    Travel
  • Search engine

    Google UK
  • Categories

    Flights | Holidays
  • Search terms

    3,894 of the most commercially valuable terms

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