Travel Leaderboard

Who dominated in Google UK for Travel in Q4 2021?

7%

1st place

tui.co.uk | 7% SoV

4%

2nd place

skyscanner.net | 4% SoV

3%

3rd place

britishairways.com | 3% SoV

Travel UK | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 tui.co.uk
2 skyscanner.net
3 britishairways.com
4 jet2holidays.com
5 loveholidays.com
6 lastminute.com
7 easyjet.com
8 travelsupermarket.com
9 virginholidays.co.uk
10 cheapflights.co.uk
11 thomascook.com
12 firstchoice.co.uk
13 onthebeach.co.uk
14 holidaycottages.co.uk
15 greatlittlebreaks.com
16 expedia.co.uk
17 parkdeanresorts.co.uk
18 kayak.co.uk New entry
19 virginexperiencedays.co.uk New entry
20 ryanair.com New entry

Travel 2021 overview

In our latest report, we explore the travel landscape in search across holidays, flights and insurance.

Download the report to discover:

  • Search trends over time across holidays, flights and insurance
  • The most searched terms
  • Questions being asked
  • The SERP Landscape for the most searched terms
  • The top performers

 

Download here

Travel trends report

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Data analysed in the Leaderboard:

  • Sector

    Travel
  • Search engine

    Google UK
  • Categories

    Flights | Holidays
  • Search terms

    3,894 of the most commercially valuable terms

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