Sportsbook UK Leaderboard

Who dominated in Google UK for Sportsbook Gambling in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

7%

1st place

paddypower.com | 7% SoV

6%

2nd place

oddschecker.com | 6% SoV

5%

3rd place

betway.com | 5% SoV

Sportsbook UK | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 paddypower.com
2 oddschecker.com
3 betway.com
4 williamhill.com
5 betfred.com
6 olbg.com
7 skybet.com
8 bettingsites.ltd.uk
9 betfair.com
10 novibet.co.uk
11 gambling.com
12 timeform.com
13 bet365.com
14 unibet.co.uk
15 betuk.com
16 coral.co.uk
17 freebets.com New entry
18 telegraph.co.uk New entry
19 freebets.uk
20 bwin.com New entry

Sportsbook report

Download the report to discover:

  • The Gambling: Sportsbook landscape
  • The most searched terms throughout 2020
  • SERP Landscape
  • The top performers
Download here

Sportsbook report

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Data analysed in the Leaderboard:

  • Sector

    Sportsbook
  • Search engine

    Google UK
  • Categories

    American football | Cricket | Cycling | Football | General | Golf | Greyhounds | Horse Racing | Motor Sports | Other Sports | Tennis
  • Search terms

    5,454
  • Number of sites

    43,769

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