Sportsbook Leaderboard

Who dominated in Google UK for Sportsbook Gambling in Q4 2018?

8%

1st place

paddypower.com | 8% SoV

7%

2nd place

gambling.com | 7% SoV

6%

3rd place

bet365.com | 6% SoV

Sportsbook UK | Q4 Leaderboard

Oct - Dec 2018

Pi Mi
position
Company Website Share of voice
08 Jan 2019
Movement
from previous quarter
1 paddypower.com
2 gambling.com
3 bet365.com
4 oddschecker.com
5 mybettingsites.co.uk
6 twitter.com
7 betuk.com
8 betfair.com
9 novibet.co.uk
10 olbg.com
11 williamhill.com
12 freebets.uk

Yearly report

Each year we release a report to accompany our leaderboards, delving deeper into the data and offering you greater insight. We explore the top 20 performers and how they got there, share of voice over time, top terms by search volume and search trends over time for the last three years.

What the report shows:

• Horse Racing and Football are the most searched sports
• All sports are affected greatly by major sporting events throughout the year
• The landscape is made up of 40% Gambling sites and 35% Affiliates
• There are over 20m searches a year for the major sports in Google UK
• American Football is searched more than general cricket terms

Download here

Sportsbook UK report

Get the yearly reportGet a demo

Data analysed in the Leaderboard:

  • Sector

    Sportsbook
  • Search engine

    Google UK
  • Categories

    American football | Cricket | Cycling | Football | General | Golf | Greyhounds | Horse Racing | Motor Sports | Other Sports | Tennis
  • Search terms

    5,454
  • Search volume

    22m
  • Number of sites

    43,769

More share of voice reports

Related

Sportsbook Leaderboard | US

Related

Electrical Leaderboard | UK

Recent

Fashion Leaderboard | UK

Recent

Food & beverages | UK

Who is the market leader in your industry?

Market leader reports