Who dominated in Google UK for Sportsbook Gambling in Q4 2018?
paddypower.com | 8% SoV
gambling.com | 7% SoV
bet365.com | 6% SoV
Oct - Dec 2018
|Company||Website||Share of voice
08 Jan 2019
Each year we release a report to accompany our leaderboards, delving deeper into the data and offering you greater insight. We explore the top 20 performers and how they got there, share of voice over time, top terms by search volume and search trends over time for the last three years.
What the report shows:
• Horse Racing and Football are the most searched sports
• All sports are affected greatly by major sporting events throughout the year
• The landscape is made up of 40% Gambling sites and 35% Affiliates
• There are over 20m searches a year for the major sports in Google UK
• American Football is searched more than general cricket terms