Gambling Intelligence

What’s included in the gambling dashboard

Explore gambling market leaders and industry performance across the UK and US.

The gambling dashboard combines weekly updated leaderboards, visibility trends and movement data to show how brands and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the gambling market.

Each tab provides a distinct view of performance, change and opportunity.

What gambling statistics are included in this dashboard?

The gambling dashboard includes gambling statistics across AI search and traditional search, including:

These datasets highlight gambling market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify gambling market leaders?

Gambling market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights gambling brands that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging platforms and shifts in betting demand.

What is Share of Voice in the gambling dashboard?

Share of Voice measures how visible a gambling brand is across a defined set of betting and gaming search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which platforms dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often gambling brands are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how platforms appear in betting and gaming journeys.

Does this dashboard include both UK and US gambling data?

Yes. You can switch between UK and US markets within the dashboard to compare gambling market leaders, visibility and performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the gambling sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of gambling brands and platforms.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.