Insurance Leaderboard

Who dominated in Google UK for Insurance in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

15%

1st place

moneysupermarket.com | 15% SoV

14%

2nd place

comparethemarket.com | 14% SoV

7%

3rd place

gocompare.com | 7% SoV

Insurance UK | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 moneysupermarket.com
2 comparethemarket.com
3 gocompare.com
4 confused.com
5 admiral.com
6 aviva.co.uk
7 moneysavingexpert.com
8 lv.com
9 mustard.co.uk
10 uswitch.com
11 esure.com
12 axa.co.uk
13 simplybusiness.co.uk
14 money.co.uk
15 which.co.uk New entry
16 moneyadviceservice.org.uk
17 legalandgeneral.com
18 carwow.co.uk New entry
19 quotezone.co.uk New entry
20 asda.com

Download the sample insurance report

Download the sample report to see outputs from Pi Market Intelligence including a share of voice snapshot, share of over time and search trends over time for the last three years.

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Sample insurance report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Number of sites

    88,172

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