Insurance Leaderboard

Who dominated in Google UK for Insurance in Q1 2021?

14%

1st place

moneysupermarket.com | 14% SoV

14%

2nd place

comparethemarket.com | 14% SoV

8%

3rd place

gocompare.com | 8% SoV

Insurance UK | Q1 Leaderboard

Jan - Mar 2021

Pi Mi
position
Company Website Share of voice
Q1 Average
Movement
from previous quarter
1 moneysupermarket.com
2 comparethemarket.com
3 gocompare.com
4 confused.com
5 admiral.com
6 aviva.co.uk
7 lv.com
8 moneysavingexpert.com
9 axa.co.uk
10 money.co.uk
11 mustard.co.uk
12 uswitch.com
13 esure.com
14 which.co.uk
15 legalandgeneral.com
16 simplybusiness.co.uk
17 directline.com New entry
18 carwow.co.uk
19 asda.com
20 quotezone.co.uk

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Sample insurance report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Number of sites

    88,172

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