Insurance Leaderboard

Who dominated in Google UK for Insurance in Q3 2021?

8%

1st place

moneysupermarket.com | 8% SoV

5%

2nd place

gocompare.com | 5% SoV

5%

3rd place

comparethemarket.com | 5% SoV

Insurance UK | Q3 Leaderboard

Jul - Sept 2021

Pi Mi
position
Company Website Share of voice
Q3 Average
Movement
from previous quarter
1 moneysupermarket.com
2 gocompare.com
3 comparethemarket.com
4 aviva.co.uk
5 lv.com
6 admiral.com
7 uswitch.com
8 moneysavingexpert.com
9 confused.com
10 legalandgeneral.com
11 theaa.com New entry
12 esure.com
13 carwow.co.uk
14 axa.co.uk
15 elephant.co.uk New entry
16 which.co.uk
17 zurich.co.uk New entry
18 money.co.uk
19 directline.com
20 asda.com New entry

Travel preparing to bounce back after easing of restrictions

In our latest report, we explore the travel landscape in search across holidays, flights and insurance.

Download the report to discover:

  • Search trends over time across holidays, flights and insurance
  • The most searched terms
  • Questions being asked
  • The SERP Landscape for the most searched terms
  • The top performers
Download here

Insurance Report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Number of sites

    88,172

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