Insurance Leaderboard

Who dominated in Google UK for Insurance in Q4 2018

21%

1st place

moneysupermarket.com | 21% SoV

15%

2nd place

comparethemarket.com | 15% SoV

8%

3rd place

confused.com | 8% SoV

Insurance UK | Q4 Leaderboard

Oct - Dec 2018

Pi Mi
position
Company Website Share of voice
31 Dec 2018
Movement
from previous quarter
1 moneysupermarket.com
2 comparethemarket.com
3 confused.com
4 moneysavingexpert.com
5 gocompare.com
6 admiral.com
7 simplybusiness.co.uk
8 money.co.uk
9 axa.co.uk
10 legalandgeneral.com
11 tescobank.com
12 directlineforbusiness.co.uk

Yearly report

Each year we release a report to accompany our leaderboards, delving deeper into the data and offering you greater insight. We explore the top 20 performers and how they got there, share of voice over time, top terms by search volume and search trends over time for the last three years.

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Insurance UK report

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Data analysed in the Leaderboard:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Search volume

    70.2m
  • Number of sites

    88,172

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