Insurance Leaders

Who dominated in Google UK for Insurance last quarter?

20%

1st place

moneysupermarket.com | 20% SoV

11%

2nd place

confused.com | 11% SoV

11%

3rd place

comparethemarket.com | 11% SoV

Insurance UK | Q1 Leaderboard

Jan - Mar 2019

Pi Mi
position
Company Website Share of voice
31 Mar 2019
Movement
from January
1 moneysupermarket.com
2 confused.com
3 comparethemarket.com
4 moneysavingexpert.com
5 gocompare.com
6 admiral.com
7 money.com
8 simplybusiness.co.uk
9 axa.co.uk
10 legalandgeneral.com
11 directlineforbusiness.com
12 aviva.co.uk
13 directline.com
14 postoffice.co.uk New entry
15 themoneyadviceservice.org.uk
16 onesureinsurance.co.uk New entry
17 uswitch.com
18 hiscox.co.uk New entry
19 moneyexpert.com New entry
20 churchill.com

Yearly report

Each year we release a report to accompany our leaderboards, delving deeper into the data and offering you greater insight. We explore the top 20 performers and how they got there, share of voice over time, top terms by search volume and search trends over time for the last three years.

Download here

Insurance UK report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Search volume

    70.2m
  • Number of sites

    88,172

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