Homeware Leaderboard

Who dominated in Google UK for Homeware retail in Q2 2020?  Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!


1st place

wayfair.co.uk | 3% SoV


2nd place

argos.co.uk | 3% SoV


3rd place

amazon.co.uk | 2% SoV

Homeware UK | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
Company Website Share of voice
30 Jun 2020
from previous quarter
1 wayfair.co.uk
2 argos.co.uk
3 amazon.co.uk
4 dunelm.com
5 oakfurnitureland.co.uk New entry
6 ikea.com
7 furniturevillage.co.uk New entry
8 next.co.uk
9 therange.co.uk
10 dreams.co.uk
11 youtube.com
12 johnlewis.com
13 wickes.co.uk
14 pinterest.com New entry
15 diy.com
16 bensonsforbeds.co.uk New entry
17 victorianplumbing.co.uk
18 screwfix.com
19 dfs.com New entry
20 ebay.co.uk

Search demand growth report

In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.

The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?

We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.

Download here

Search demand report

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Data analysed in the Leaderboard:

  • Sector

  • Search engine

    Google UK
  • Categories

    Furniture by room | Home furnishings | Home accessories | Cooking & dining | Garden & DIY | Laundry, cleaning & storage
  • Search terms

    8,615 of the most commercially valuable terms
  • Search volume

    204m (Q2 Sample search volume)
  • Number of sites


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