Fashion US Leaderboard

Who dominated in Google US for Fashion retail in Q2 2020?  Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

9%

1st place

amazon.com | 9% SoV

6%

2nd place

macys.com | 6% SoV

2%

3rd place

nordstrom.com | 2% SoV

Fashion US | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
position
Company Website Share of voice
30 Jun 2020
Movement
from previous quarter
1 amazon.com
2 macys.com
3 nordstrom.com
4 hm.com
5 pinterest.com
6 wikipedia.org
7 nordstromrack.com
8 asos.com
9 kohls.com
10 target.com
11 lulus.com
12 youtube.com
13 tillys.com New entry
14 bloomingdales.com New entry
15 aliexpress.com
16 gap.com
17 zumiez.com
18 pacsun.com
19 express.com New entry
20 missguidedus.com New entry

Search demand growth report

In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.

The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?

We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.

Download here

Search demand report

Get the reportGet a demo

Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google US
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms
  • Number of sites

    14,525

Who is the market leader in your industry?

Market leader reports