Fashion US Leaderboard

Who dominated in Google US for Fashion retail in Q4 2020?  Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

10%

1st place

amazon.com | 10% SoV

4%

2nd place

macys.com | 4% SoV

3%

3rd place

hm.com | 3% SoV

Fashion US | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 amazon.com
2 macys.com
3 hm.com
4 nordstrom.com New entry
5 kohls.com
6 nordstromrack.com
7 target.com
8 goodhousekeeping.com
9 wikipedia.org
10 pinterest.com
11 nymag.com New entry
12 asos.com
13 express.com New entry
14 ae.com
15 lulus.com
16 landsend.com New entry
17 trueandco.com New entry
18 thecut.com New entry
19 walmart.com New entry
20 gearmoose.com New entry

Retail trends report

In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.

Download the report to discover:

  • The top growing retail industries in search
  • The most searched terms throughout 2020
  • Search trends over time
  • The top 12 performers
Download here

Retail trends report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google US
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms
  • Number of sites

    14,525

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