Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q3 2021?

12%

1st place

next.co.uk | 12% SoV

8%

2nd place

asos.com | 8% SoV

4%

3rd place

amazon.co.uk | 4% SoV

Fashion UK | Q3 Leaderboard

Jul - Sept 2021

Pi Mi
position
Company Website Share of voice
Q3 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 amazon.co.uk
4 boohoo.com
5 johnlewis.com
6 sportsdirect.com
7 houseoffraser.co.uk
8 marksandspencer.com
9 matalan.co.uk
10 asda.com
11 jdsports.co.uk
12 ebay.co.uk
13 hm.com
14 newlook.com New entry
15 tkmaxx.com
16 missguided.co.uk
17 prettylittlething.com New entry
18 selfridges.com New entry
19 wikipedia.org
20 debenhams.com

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In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.

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  • The top growing retail industries in search
  • Search trends over Q3 2021
  • The most searched terms last holiday season
  • The SERP landscape for the most searched terms
  • The top performers over Q3 2021
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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