Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q2 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

9%

1st place

asos.com | 9% SoV

6%

2nd place

next.co.uk | 6% SoV

3%

3rd place

debenhams.com | 3% SoV

Fashion UK | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
position
Company Website Share of voice
30 Jun 2020
Movement
from previous quarter
1 asos.com
2 next.co.uk
3 debenhams.com
4 amazon.co.uk
5 matalan.co.uk
6 boohoo.com
7 johnlewis.com
8 missguided.co.uk
9 prettylittlething.com
10 newlook.com
11 houseoffraser.co.uk
12 sportsdirect.com
13 hm.com
14 asda.com
15 tkmaxx.com
16 jdsports.co.uk
17 very.co.uk New entry
18 ebay.co.uk New entry
19 mandmdirect.com
20 zara.com New entry

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Download the report to see the top 20 performers and how they got there, share of voice over time and search trends over time for the last three years.

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Search volume

    92m (Q2 Sample search volume)
  • Number of sites

    40,409

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