Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

10%

1st place

asos.com | 10% SoV

10%

2nd place

next.co.uk | 10% SoV

4%

3rd place

debenhams.com | 4% SoV

Fashion UK | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 asos.com
2 next.co.uk
3 debenhams.com
4 matalan.co.uk
5 amazon.co.uk
6 hm.com
7 missguided.co.uk
8 boohoo.com
9 sportsdirect.com
10 johnlewis.com
11 tkmaxx.com
12 houseoffraser.co.uk
13 jdsports.co.uk
14 prettylittlething.com
15 asda.com
16 marksandspencer.com
17 zara.com
18 newlook.com
19 ebay.co.uk New entry
20 wikipedia.org New entry

Retail report

In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.

Download the report to discover:

  • Predictions for Q4 2020
  • The top growing retail industries in search
  • The most searched terms throughout 2020
  • Search trends over time
  • The top 20 performers
Download here

Retail trends report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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