Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q3 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

12%

1st place

asos.com | 12% SoV

9%

2nd place

next.co.uk | 9% SoV

4%

3rd place

debenhams.com | 4% SoV

Fashion UK | Q3 Leaderboard

Jul - Sept 2020

Pi Mi
position
Company Website Share of voice
30 Sep 2020
Movement
from previous quarter
1 asos.com
2 next.co.uk
3 debenhams.com
4 amazon.co.uk
5 missguided.co.uk
6 matalan.co.uk
7 boohoo.com
8 hm.com
9 johnlewis.com
10 prettylittlething.com
11 sportsdirect.com
12 tkmaxx.com
13 houseoffraser.co.uk
14 jdsports.co.uk
15 marksandspencer.com New entry
16 asda.com
17 pinterest.com New entry
18 newlook.com
19 zara.com
20 mandmdirect.com

A year in retail so far

We’re approaching what is traditionally, without doubt, the most crucial trading period for most retailers, with Q4 generally seeing a 30% to 50% rise in sales. But as we know, this year is different.

In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.

Download the report to discover:

  • Q3 Market Leaders
  • Predictions for Q4 2020
  • The top growing retail industries in search
  • The most searched terms during lockdown
  • Search trends over time
Download here

A year in retail so far

Get the reportGet a demo

Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Search volume

    92m (Q3 Sample search volume)
  • Number of sites

    40,409

Who is the market leader in your industry?

Market leader reports