Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q2 2021?

8%

1st place

next.co.uk | 8% SoV

6%

2nd place

asos.com | 6% SoV

3%

3rd place

amazon.co.uk | 3% SoV

Fashion UK | Q2 Leaderboard

Apr - Jun 2021

Pi Mi
position
Company Website Share of voice
Q2 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 amazon.co.uk
4 matalan.co.uk
5 hm.com
6 sportsdirect.com
7 houseoffraser.co.uk
8 boohoo.com
9 johnlewis.com
10 marksandspencer.com
11 tkmaxx.com
12 asda.com
13 missguided.co.uk
14 jdsports.co.uk
15 wikipedia.org
16 zara.com
17 debenhams.com
18 sainsburys.co.uk
19 ebay.co.uk
20 gooutdoors.co.uk

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In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.

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  • The top growing retail industries in search
  • The most searched terms throughout Q2
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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