Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q2 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

9%

1st place

asos.com | 9% SoV

6%

2nd place

next.co.uk | 6% SoV

3%

3rd place

debenhams.com | 3% SoV

Fashion UK | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
position
Company Website Share of voice
30 Jun 2020
Movement
from previous quarter
1 asos.com
2 next.co.uk
3 debenhams.com
4 amazon.co.uk
5 matalan.co.uk
6 boohoo.com
7 johnlewis.com
8 missguided.co.uk
9 prettylittlething.com
10 newlook.com
11 houseoffraser.co.uk
12 sportsdirect.com
13 hm.com
14 asda.com
15 tkmaxx.com
16 jdsports.co.uk
17 very.co.uk New entry
18 ebay.co.uk New entry
19 mandmdirect.com
20 zara.com New entry

Search demand growth report

In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.

The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?

We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.

Download here

Search demand report

Get the reportGet a demo

Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Search volume

    92m (Q2 Sample search volume)
  • Number of sites

    40,409

Who is the market leader in your industry?

Market leader reports