Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q1 2021?

13%

1st place

next.co.uk | 13% SoV

9%

2nd place

asos.com | 9% SoV

5%

3rd place

matalan.co.uk | 5% SoV

Fashion UK | Q1 Leaderboard

Jan - Mar 2021

Pi Mi
position
Company Website Share of voice
Q1 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 matalan.co.uk
4 debenhams.com
5 amazon.co.uk
6 sportsdirect.com
7 hm.com
8 houseoffraser.co.uk
9 boohoo.com
10 tkmaxx.com
11 johnlewis.com
12 marksandspencer.com
13 jdsports.co.uk
14 asda.com
15 missguided.co.uk
16 zara.com
17 ebay.co.uk
18 wikipedia.org
19 sainsburys.co.uk New entry
20 gooutdoors.co.uk New entry

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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