Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q4 2021?

7%

1st place

next.co.uk | 7% SoV

6%

2nd place

asos.com | 6% SoV

3%

3rd place

boohoo.com | 3% SoV

Fashion UK | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 boohoo.com
4 amazon.co.uk
5 johnlewis.com
6 houseoffraser.co.uk
7 sportsdirect.com
8 marksandspencer.com
9 matalan.co.uk
10 prettylittlething.com
11 asda.com
12 hm.com
13 wikipedia.org
14 jdsports.co.uk
15 ebay.co.uk
16 newlook.com
17 missguided.co.uk
18 selfridges.com
19 tkmaxx.com
20 debenhams.com

2021 Search – A Year in Review

In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.

Download the report to discover:

  • The top growing retail industries in search
  • The most searched terms during 2021
  • Search trends over time
  • Q4 Market Leaders across homeware, electricals, fashion and beauty
Download here

Retail trends report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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