Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q1 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!

6%

1st place

asos.com | 6% SoV

5%

2nd place

next.co.uk | 5% SoV

4%

3rd place

boohoo.com | 4% SoV

Fashion UK | Q1 Leaderboard

Jan - Mar 2020

Pi Mi
position
Company Website Share of voice
31 Mar 2020
Movement
from previous quarter
1 asos.com
2 next.co.uk
3 boohoo.com
4 amazon.co.uk
5 prettylittlething.com
6 debenhams.com
7 missguided.co.uk
8 matalan.co.uk
9 hm.com
10 newlook.com
11 wikipedia.org
12 asda.com
13 houseoffraser.co.uk
14 tkmaxx.com New entry
15 johnlewis.com
16 pinterest.com New entry
17 sportsdirect.com
18 jdsports.co.uk
19 mandmdirect.com New entry
20 zalando.co.uk New entry

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Pi Datametrics Leaderboards showcase the top performing brands across millions of consumer searches & competitors.

And now, our leaderboard share of voice is determined not just by classic searches, but also SERP Features – giving you a 360 degree view of the online landscape.

If you want a month’s access to the richest body of free Fashion, Homeware and Electricals search data on the market, register your interest below.

N.B. We are opening up these accounts to 100 applicants for 30 days, to support businesses through this turbulent time. This is a community account, where users can save insights and discuss analysis  (this means that names will be viewable by others). We reserve the right to remove anyone’s access who conducts themself in an unprofessional or offensive way.

 

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Search volume

    91m (Q1 Sample search volume)
  • Number of sites

    40,409

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