Fashion AU Leaderboard

Who dominated in Google AU for Fashion retail in Q2 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

7%

1st place

myer.com.au | 7% SoV

6%

2nd place

theiconic.com.au | 6% SoV

5%

3rd place

cottonon.com | 5% SoV

Fashion AU | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
position
Company Website Share of voice
30 Jun 2020
Movement
from previous quarter
1 myer.com.au
2 theiconic.com.au
3 cottonon.com
4 asos.com
5 pinterest.com
6 davidjones.com
7 boohoo.com
8 aliexpress.com
9 youtube.com
10 amazon.com
11 bestandless.com.au
12 uniqlo.com
13 strandbags.com.au
14 missguidedau.com
15 wikipedia.org
16 bigw.com.au New entry
17 zara.com New entry
18 showpo.com
19 prettylittlething.com.au
20 kathmandu.com.au New entry

Search demand growth report

In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.

The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?

We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.

Download here

Search demand report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google AU
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms

Who is the market leader in your industry?

Market leader reports