Fashion AU Leaderboard

Who dominated in Google AU for Fashion retail in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

7%

1st place

theiconic.com.au | 7% SoV

7%

2nd place

myer.com.au | 7% SoV

6%

3rd place

asos.com | 6% SoV

Fashion AU | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 theiconic.com.au
2 myer.com.au
3 asos.com
4 cottonon.com
5 davidjones.com
6 boohoo.com
7 pinterest.com
8 wikipedia.org New entry
9 uniqlo.com
10 glassons.com New entry
11 bigw.com.au
12 bestandless.com.au
13 amazon.com
14 kathmandu.com.au
15 target.com.au New entry
16 prettylittlething.com.au New entry
17 dotti.com.au New entry
18 justjeans.com.au New entry
19 zara.com New entry
20 kmart.com.au New entry

How search behaviour changed due to Covid-19

Download the report to discover:

      • Which categories grew due to Covid-19?
      • The most searched terms throughout 2020
      • The highest growth terms throughout 2020
      • Who are the top players across the categories?
      • What did we ask about the most searched terms?
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Search demand report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google AU
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms

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