Fashion AU Leaderboard

Who dominated in Google AU for Fashion retail in Q3 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

9%

1st place

theiconic.com.au | 9% SoV

7%

2nd place

cottonon.com | 7% SoV

4%

3rd place

asos.com | 4% SoV

Fashion AU | Q3 Leaderboard

Jul - Sept 2020

Pi Mi
position
Company Website Share of voice
30 Sep 2020
Movement
from previous quarter
1 theiconic.com.au
2 cottonon.com
3 asos.com
4 myer.com.au
5 dharmabums.com.au New entry
6 rebelsport.com.au New entry
7 bigw.com.au
8 runnersworld.com New entry
9 pinterest.com
10 runningwarehouse.com.au New entry
11 davidjones.com
12 uniqlo.com
13 kathmandu.com.au
14 boohoo.com
15 nike.com New entry
16 amazon.com
17 rockwear.com.au New entry
18 bestandless.com.au
19 aliexpress.com
20 bamboobody.com.au New entry

Search demand growth report

In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.

The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?

We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.

Download here

Search demand report

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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google AU
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms

Who is the market leader in your industry?

Market leader reports