Fashion AU Leaderboard

Who dominated in Google AU for Fashion retail in Q4 2021?

7%

1st place

myer.com.au | 7% SoV

6%

2nd place

theiconic.com.au | 6% SoV

5%

3rd place

cottonon.com | 5% SoV

Fashion AU | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 myer.com.au
2 theiconic.com.au
3 cottonon.com
4 asos.com
5 davidjones.com
6 wikipedia.org
7 boohoo.com
8 target.com.au
9 showpo.com
10 hm.com
11 uniqlo.com
12 prettylittlething.com.au
13 birdsnest.com.au
14 bigw.com.au
15 rebelsport.com.au
16 target.com
17 brasnthings.com New entry
18 kmart.com.au
19 forevernew.com.au New entry
20 strandbags.com.au

How search behaviour changed due to Covid-19

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      • Which categories grew due to Covid-19?
      • The most searched terms throughout 2020
      • The highest growth terms throughout 2020
      • Who are the top players across the categories?
      • What did we ask about the most searched terms?
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google AU
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    13,760 of the most commercially valuable terms

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