Electrical AU Leaderboard

Who dominated in Google AU for Electrical retail in Q4 2020?┬áSome of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

5%

1st place

jbhifi.com.au | 5% SoV

4%

2nd place

harveynorman.com.au | 4% SoV

4%

3rd place

google.com | 4% SoV

Electrical AU | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 jbhifi.com.au
2 harveynorman.com.au
3 google.com
4 apple.com
5 thegoodguys.com.au
6 xbox.com New entry
7 officeworks.com.au
8 samsung.com
9 youtube.com
10 wikipedia.org
11 techradar.com
12 appliancesonline.com.au
13 bigw.com.au
14 kogan.com
15 amazon.com.au New entry
16 microsoft.com
17 adobe.com
18 ebgames.com.au New entry
19 gopro.com New entry
20 ebay.com.au New entry

How search behaviour changed due to Covid-19

Download the report to discover:

      • Which categories grew due to Covid-19?
      • The most searched terms throughout 2020
      • The highest growth terms throughout 2020
      • Who are the top players across the categories?
      • What did we ask about the most searched terms?
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Search demand report

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Data analysed in the Leaderboard:

  • Sector

    Electricals
  • Search engine

    Google AU
  • Categories

    Computing | Home appliances | Small appliances | Smart tech & phones | Sound & vision
  • Search terms

    12,011 of the most commercially valuable terms

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