Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q4 2020?  Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

6%

1st place

superdrug.com | 6% SoV

5%

2nd place

amazon.co.uk | 5% SoV

5%

3rd place

youtube.com | 5% SoV

Beauty UK | Q4 Leaderboard

Oct - Dec 2020

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 superdrug.com
2 amazon.co.uk
3 youtube.com
4 boots.com
5 beautybay.com
6 cosmopolitan.com
7 pinterest.com
8 cultbeauty.co.uk
9 goodhousekeeping.com
10 lookfantastic.com
11 feelunique.com
12 elle.com
13 glamourmagazine.co.uk
14 byrdie.com
15 harpersbazaar.com
16 wikipedia.org
17 vogue.co.uk New entry
18 allure.com
19 nailpolishdirect.co.uk
20 ebay.co.uk

Retail trends report

In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.

Download the report to discover:

  • The top growing retail industries in search
  • The most searched terms throughout 2020
  • Search trends over time
  • The top 12 performers
Download here

Retail trends report

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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Number of sites

    12,252

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