Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q4 2021?

5%

1st place

boots.com | 5% SoV

5%

2nd place

youtube.com | 5% SoV

5%

3rd place

superdrug.com | 5% SoV

Beauty UK | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 boots.com
2 youtube.com
3 superdrug.com
4 amazon.co.uk
5 cosmopolitan.com
6 allure.com
7 beautybay.com
8 pinterest.com
9 feelunique.com
10 wikipedia.org
11 byrdie.com
12 elle.com
13 goodhousekeeping.com
14 harpersbazaar.com
15 glamourmagazine.co.uk
16 lookfantastic.com
17 maccosmetics.co.uk
18 nailpolishdirect.co.uk
19 independent.co.uk New entry
20 vogue.co.uk New entry

2021 Search – A Year in Review

In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.

Download the report to discover:

  • The top growing retail industries in search
  • The most searched terms during 2021
  • Search trends over time
  • Q4 Market Leaders across homeware, electricals, fashion and beauty
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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Number of sites

    12,252

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