Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q1 2020?  Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

8%

1st place

youtube.com | 8% SoV

3%

2nd place

amazon.co.uk | 3% SoV

3%

3rd place

superdrug.com | 3% SoV

Beauty UK | Q1 Leaderboard

Jan - Mar 2020

Pi Mi
position
Company Website Share of voice
31 Mar 2020
Movement
from previous quarter
1 youtube.com New entry
2 amazon.co.uk
3 superdrug.com
4 beautybay.com
5 cosmopolitan.com
6 boots.com
7 pinterest.com New entry
8 elle.com
9 cultbeauty.co.uk
10 wikipedia.org
11 lookfantastic.com
12 feelunique.com
13 harpersbazaar.com
14 goodhousekeeping.com
15 blushes.co.uk New entry
16 glamourmagazine.co.uk
17 kkwbeauty.com New entry
18 amazon.com New entry
19 byrdie.com New entry
20 nailpolishdirect.co.uk New entry

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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Search volume

    17.55m (Q1 Sample search volume)
  • Number of sites

    12,252

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