Share of voice insight fuels our market leader leaderboards. We capture every returning site in Google, for every single search we analyse.
One search alone can return billions of sites. The term ‘Dresses’, for example, returns 4bn.
When we assess a brand’s appearance across thousands of these searches, it’s a big indication of their performance and opportunity.
Organic Value Score fuels our market leader leaderboards. We created OVS to give a better indication of a search terms’ ability to convert.
OVS takes all forms of market data into account beyond just search volume, when determining the value of a search.
This means we’re able to show a brand their most commercial categories and trends, to inform their future strategy.
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