Voice search research findings

In this research, we look at the distinctions between keyword and voice search

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Voice search research findings

We’ve conducted new research which reveals that users are 26.5% more satisfied with the results of voice search over keywords

In our latest research with The University of Hertfordshire, we explore demographics, usage and optimisation of voice search, to find that voice is making for more satisfied searchers.

If you want to know how to optimise for voice search, read our ultimate voice search SEO guide.


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In this report you’ll discover:

  • How the SERPs have changed over time for voice and keyword searches
  • How different voice and keyword searches are for the same products
  • What people think about voice search
  • How algorithm developments are improving voice search

And more…


Mattias Bergehed

Head of Performance, LeoVegas,

Gambling | B2C | Global

Pi reports have a secret ingredient: Organic Value Score. This gave us complete clarity over commercial opportunity, and was critical in our acquisition of Rocket X.

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