US Presidential Election Dashboard

Explore the dynamics of the US political search landscape with our interactive US Presidential Election Dashboard. Dive deep into the data to understand voter concerns, party popularity, and the topics that are shaping the election.

This interactive dashboard analyses:

Topic: US Presidential Election
Search Engine: Google US, Bing US
Categories: Debates, Parties, People, Issues, Generic Presidential Election

Discover voter concerns ahead of the US Presidential Election with insights from Google and Bing search results. Pi’s in-depth search data reveals what’s generating the most interest, voter concerns over time, and which news stories are attracting the most clicks. Have questions or interested in the underlying data? Contact us at [email protected].

 

Key Insights from 2024’s US Presidential Election

  1. Polling Trends: Recent polls show a tight race between former President Donald Trump and Vice President Kamala Harris for the 2024 presidential election. Both candidates have seen high engagement levels, reflecting the close nature of the competition.
  2. Online Search Interest: Over the past three months, search interest for Kamala Harris has surged, surpassing that of Donald Trump. This spike suggests increased public curiosity about her position and potential presidency.
  3. Public Concerns: The most frequently searched topics related to both candidates are tax policies and immigration issues, indicating these as core areas of voter interest.
  4. YouTube Engagement: YouTube is the leading site for election searches. The most popular YouTube channels for election news include PBS NewsHour, CBS News, and NBC News. Notably, Kamala Harris’s own YouTube channel ranks in the top seven for visibility, reflecting an effective digital presence that resonates with viewers.
  5. Recent Coverage Trends: The election coverage has included unconventional topics, such as “garbage,” alongside discussions from Joe Rogan’s podcast featuring Trump and Harris. These unexpected subjects have garnered significant public attention, broadening the conversation around the election.
  6. Content Visibility Concerns: There have been claims that Google’s search algorithms prioritise Democrat-leaning news coverage, while Republican-leaning content may be harder to find. For example, some users report limited visibility of content such as the Joe Rogan-Trump podcast on YouTube, sparking debates over potential media bias.
  7. Cultural Issues and Free Speech: Freedom of speech on digital platforms has also emerged as a heated topic, especially regarding misinformation and censorship. Trump opposes restrictions on online content, while Harris supports more oversight on social media to combat misinformation and hate speech​

 

Pi Datametrics

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