How search demand has changed in 2020

Throughout this report we highlight the categories that have grown in search volume during the pandemic

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How search demand has changed in 2020

Our 2020 calendar has deviated from expectations enormously, and the trend patterns we usually rely on to plan and forecast our strategies have been thrown wildly off-course.

With this uncertainty in mind, there has never been a more important time to track consumer trends.

If reactive strategies aren’t put into place now to capitalise on this new demand, later peaks are unlikely to materialise; these trends are ephemeral, and the marketplace will soon become saturated.

Getting closer to your customers, and acting with immediacy is vital. If you’re not investing in data and content now… when will be the right time?

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Search demand trends

Throughout this report we highlight the categories that have grown in search volume during the pandemic. We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals, e-learning, online gambling, insurance and communication

In our search demand trends report you’ll discover:

      • Which categories are growing due to Covid-19?
      • The most searched terms throughout 2020
      • The highest growth terms throughout 2020
      • Who are the top players across the categories?
      • What did we ask about the most searched terms?
      • The most searched brand names

 

All of the data featured in this report is taken from Pi Platform and Pi Market Intelligence.

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