Which UK luxury fashion brands have dominated online over the last four years?
Brands will look at numerous sources of customer data to evaluate success, but with 3.5bn searches a day, search is one of the most comprehensive and crucial pools of insight.
While vanity name searches can be impacted by myriad variables, including positive and negative press, knowing a brand’s popularity in search can go a long way to determining its overall commercial value.
All of the data featured in this report is taken from Pi Market Intelligence.
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