Luxury fashion brands

Which UK luxury fashion brands have dominated online over the last four years?

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Which UK luxury fashion brands dominate online?

This report delves into the popularity of both established and emerging UK designer fashion brands online, over the past four years, focuses on 315 single, designer fashion brand name searches in Google UK.

Brands will look at numerous sources of customer data to evaluate success, but with 3.5bn searches a day, search is one of the most comprehensive and crucial pools of insight.

While vanity name searches can be impacted by myriad variables, including positive and negative press, knowing a brand’s popularity in search can go a long way to determining its overall commercial value.

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Luxury fashion brands report takeaways:

  • Ted Baker was the most searched brand in 2018
  • Supreme climbs higher than any established luxury brand, with 450% growth from 2015 to 2018
  • Gucci has seen significant uplift as one of the main luxury brands
  • Michael Kors has seen the most decline of any established brand from 2015 to 2018
  • Off-white achieves the largest growth of any emerging brand, with 188% growth from 2015 to 2018

All of the data featured in this report is taken from Pi Market Intelligence.

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