Global automotive trends in search

In this report, we explore global trends and brand penetration in the automotive industry.

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Global automotive trends in search

China has grown to become the forerunner in car production and, as a result, the automotive industry is expanding globally.

In fact, car production increased by a huge 56% between 2009 – 2017 globally. Is brand content online optimised to make the most of this growth? And as interest in electric cars increases, are traditional brands doing enough to pull consumer focus?

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In this report you’ll discover:

  • The most valuable search terms
  • Countries with highest search volume
  • Which publications, comparison sites and classifieds have the highest share of voice across global search categories
  • The most searched brand

Mattias Bergehed

Head of Performance, LeoVegas,

Gambling | B2C | Global

Pi reports have a secret ingredient: Organic Value Score. This gave us complete clarity over commercial opportunity, and was critical in our acquisition of Rocket X.

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