Fashion Retailers Growth Report

Which fashion retailers are most in demand on Google UK?

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The growth of UK fashion retailers

In 2018, the UK online apparel market accounted for 24% of all clothing sales. That’s £11.6bn out of £48.1bn total clothing sales.

In such a large market, online sales are hugely impacted by the power of the brand. We’ve analysed 972 fashion retailers online in the UK, and their brand searches over the last three and half years, to see the trends within the market. This report shows the fashion retailers which are most searched on Google UK, which retailers are growing and which are declining.

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Fashion retailers growth report

In this fashion retailers report you’ll discover:

  • The top 12 leading UK fashion retailers online
  • Next was the most searched fashion brand between May 2018 – April 2019
  • PrettyLittleThing has grown by 238% when comparing searches between May 2015 – April 2016 and May 2018 – April 2019
  • ‘Fast fashion’ is declining by 4.5% overall, but conversely some of the biggest growth stories (Oh Polly, Nasty Gal, Boohoo and PrettyLittleThing) come from this category

All of the data featured in this report is taken from Pi Market Intelligence.

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