Brands will look at numerous sources of customer data to evaluate success, but with 3.5bn searches a day, search is one of the most comprehensive and crucial pools of insight.
While vanity name searches can be impacted by myriad variables, including positive and negative press, knowing a brand’s popularity in search can go a long way to determining its overall commercial value.
All of the data featured in this report is taken from Pi Market Intelligence.
Want to see this kind of insight personalised to you?
A year in retail so far
How search demand has changed in 2020
What are the biggest growing eco trends?
Who is the Market Leader in your industry?