Black Friday strategy report

In this report, we explore the importance of search data in creating a Black Friday retail strategy.

Download report

6 steps to a successful Black Friday marketing strategy

With £2.2bn spent in the UK online on Black Friday, there is more retail opportunity to be had on this single day than at any other time of year.

We’ve identified 6 steps to creating a digital marketing strategy for Black Friday success, looking at the most valuable search trends, who best to partner with and the importance of longevity.

Download report

In this strategy report you’ll discover:

  • Top performers in the lead up to Black Friday (2018)
  • Who dominates throughout the year
  • Most valuable retail categories
  • Most valuable search term combinations
  • How retailers can plan a successful Black Friday strategy

All of the data featured in this strategy report is taken from Pi Market Intelligence.

Laura Fowler


Publishing | B2C | Global

As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic

Download report Get a demo

See the latest from Pi...


Fashion retailers

Which fashion retailers are most in demand on Google UK?


Designer fashion brands

Who is the biggest designer fashion brand in Google UK?


Challenger banks

Are challenger banks a threat to traditional banks?


Market leaders

Discover the market leaders across multiple industries

Want more sector insight?

Market analysis reports